A 20th
anniversary get together was held last year for players of the winning team of
the 1995 Grey Cup. What was a little unusual about it was that it was held in Baltimore, USA. It's not often spoken about
now but that Baltimore Stallions
championship win represented both the high point and the end of an attempt the
CFL made to move into the American market in the 1990s.
That story
became relevant again this year thanks to the relocation moves happening in the
NFL.
Since it was
announced that the Rams are moving
back to Los Angeles, fans in St Louis have been lobbying for the CFL
to consider establishing a new franchise in their town. There's even a website,
www.stlramscfl.com, promoting the
idea.
The story of
CFL expansion in the USA is one of failure, and not even glorious failure. Back
in the 1990s the NFL was a very successful enterprise, but nowhere near as
powerful as it is today. To the north meantime the Canadian League was in
desperate straits. Crowds were poor, TV income was almost nil and every team
except Edmonton was in danger of going bust. The idea was hatched that maybe
they could make some money by having teams play south of the border.
So it was
that the Sacramento Gold Miners,
previously known as the Sacramento Surge
in the defunct World League of American
Football, played in the 1993 season as a West Division team. Four American
teams played 1994, Sacramento, Shreveport
Pirates, Baltimore CFL Colts and the short lived Las Vegas Posse. For 1995 there were five teams playing in a South
Division. Sacramento had become the San
Antonio Texans, Baltimore had become the Stallions, the Pirates were still
in Shreveport and they were joined by Birmingham
Barracudas and Memphis Mad Dogs.
Of all of
these only Baltimore was a financial success. The others struggled to compete
for fans not only with the NFL but against traditional NCAA and High School
teams too. This was particularly true for the Birmingham Barracudas. Even the
NFL can't compete with the NCAA's Auburn
and Alabama in that state.
Baltimore
was the successful team on the field too. After a 2&3 start in 1995 they
won thirteen straight games and then comfortably saw off all opposition in the
play-offs.
However, the
Stallions success surely contributed to their demise. Demonstrating that a CFL
team could attract 30,000 crowds in Baltimore just showed how attractive the
city would be as an NFL venue. Before the Stallions even got to play their Grey
Cup match, the Cleveland Browns
owner Art Modell had announced that
he was relocating his team to Baltimore for the 1996 season. Whether or not the
NFL was intent on forcing the CFL out the US the move had that effect. There was
no way the Stallions would be able to stay in Baltimore and compete for fans
with the new Ravens.
Substantial
losses had been made and the CFL abandoned its plans to run with two American
teams, Baltimore and San Antonio, the next year.
This left
the Canadian League in even more trouble than it started with. There were
business sharks looking to buy the whole league dirt cheap and run it from a US
base. Some would have got rid of the separate Canadian 12 men and 3 downs
rules, some even wanted to move all the teams to the USA where no doubt it
would have died like Donald Trump's USFL
in the decade before (see, I said could be was topical)
and Vince McMahon's XFL in the
decade after.
The CFL
retreated back to it's own territory. The Baltimore Stallions were saved by
relocating them to Montreal where
they became the Alouettes.
Fortunately the league then received some financial support from a sympathetic
NFL in exchange for co-operation agreements and that helped see it through its
crisis.
That's all
ancient history though. Today the CFL is stronger and more financially sound
than it's ever been. There's no appetite to take risks or change anything
without careful planning. They added one expansion franchise in Ottawa two years ago and that's been a
great success, but they're not rushing to do it again.
With five
teams in the West Division and only four in the East obviously the idea of
adding a tenth team is attractive, if only to make scheduling fixtures a whole
lot simpler. The main interest is in
having a franchise in Atlantic Canada
where there's isn't one. Halifax, Nova
Scotia, would be the ideal location but there isn't a suitable stadium
there. Maybe if Halifax had been awarded the 2014 Commonwealth games instead of
Glasgow... No, I don't really mean
that. More likely for a new franchise will be one of the cities in Ontario which already have a University
stadium, Windsor or Guelph maybe.
So is the
league going to consider a St Louis franchise?
Commercially,
the CFL is making inroads into the American market. Last summer, before the NFL kicked off, ESPN showed twenty
CFL games live and carried the rest of the season on its online service. A lot
of American fans apparently liked having football to watch through the summer,
some even preferred the attacking style of the Canadian Game. Viewing figures
were good.
Playing a
CFL game in St Louis, like an NFL
International Series game in London,
might be fun assuming the stadium could be configured for the bigger Canadian
pitch. Travelling to Missouri wouldn't be any harder than some of the
journeys the teams already make inside Canada. But memories of the 1990s and
the embarrassment that goes with them will surely scare off the CFL from any
moves in that direction.
So, sorry St
Louis fans. I hear the latest attempt to start a pro league in the US, Major
League Football, is struggling. Maybe your ambitions would be better
directed there.
For more on
the CFL's 1990s expansion into the USA I recommend this article
from Rolling Stone Magazine.